tip Berlin says goodbye to the analog world
GCM Go City Media was still partly analog as a print medium. In order to not only keep up with the changes in the market, but to stay ahead, we advised GCM on the transformation from “print to digital”, developed an implementation concept and then took over the implementation of the market presence.
Quick Facts
300
%
more
Traffic
Targets
- Restructuring of the magazine
- Less dependence on Facebook
- More organic traffic
- More traffic for marketing
- Creating a counterweight to the decline in print
As-is analysis
- Browsermatrix Redesign
- Where do rankings exist?
- Where are the greatest potentials
Strategy
- Selection of topics
- Neighborhoods & Districts
- Restructuring of navigation & content roadmap
„
In their own words
The new website is characterized by a modern market presence with innovative and intuitive backend for handling marketing activities.
Julian Sprick
Technologies used