Free SEO Check: 10 Things to Review in 15 Minutes

You don't need to be an SEO expert to tell whether your website is getting found. A free SEO check can uncover the most important weak spots in just 15 minutes, with no expensive tools required.

In this guide, we'll walk through ten points you can check yourself. By the end, you'll know exactly where your website stands and where the biggest opportunities lie.

The Free SEO Check: 10 Points You Can Do Yourself

Pull up your website and work through the list in order. For most of these points, all you need is a browser.

1. Does Your Website Load Fast Enough?

Open your site and pay close attention to how long it takes for everything to appear. If it feels sluggish to you, it feels that way to your visitors too. A slow site costs you rankings and customers, load time is one of the most important ranking factors there is.

2. Does Everything Work on a Smartphone?

Pull up your website on your phone and click through it. Can you read and use everything without zooming in? Since most visitors browse on mobile, a clean mobile experience isn't a nice-to-have, it's a requirement.

3. Is Your Site Indexed by Google?

Type site:yourdomain.com into Google search (using your actual domain). Google will show you which of your pages are actually in its index. If little or nothing shows up, that's a serious warning sign.

4. Do Your Pages Have Meaningful Titles?

Look at the text in your browser tab and in the Google search result. Is there a clear, descriptive title, or just "Home" or some cryptic code? The page title is one of the first things both Google and users see.

5. Do You Have Meta Descriptions?

Search for your page on Google and read the short text below the title. Is it compelling and click-worthy? If it's missing or looks random, you're wasting valuable space that could convince people to click.

6. Are Your Headings Structured Sensibly?

Every page should have one clear main heading, with logical subheadings beneath it. This helps both readers and search engines grasp the content. A wall of text with no structure is hard for either to digest.

7. Are Your Images Named and Given Alt Text?

Images need descriptive file names and short alt text explaining what's shown. This improves discoverability and makes your site more accessible. If an image is called IMG_2841.jpg, there's work to do.

8. Is HTTPS Active?

Look for the lock icon next to your address in the browser. It shows your site is encrypted. If it's missing, or the browser warns you, that's a trust and ranking problem you should fix right away.

9. Can Customers Quickly Find Your Contact Details and Location?

Check whether your address, phone number, and business hours are easy to find and consistent everywhere. This matters especially for local businesses, partly because search engines and AI use this information when making recommendations.

10. Do You Get Mentioned in AI Search?

A modern SEO check doesn't stop at Google anymore. Ask ChatGPT for a provider in your industry and see whether you show up. For exactly how to do that, see our self-test for whether your business gets found in ChatGPT.

What to Do With the Results

After 15 minutes, you'll have an honest first picture. Some points are probably green, others yellow or red. That's normal, hardly any website nails everything right away.

Getting the order right matters: tackle the points that affect the most visitors and are easy to fix first, such as load time, mobile display, and HTTPS. Everything else can be handled step by step.

Conclusion: 15 Minutes Well Spent

A free SEO check is no substitute for deep analysis, but it shows you quickly and at no cost where your website stands. These ten points alone uncover the most common weak spots, and the result often comes as a surprise.

If you'd like a more thorough look, we'll run the full check for you at yes!devs. Our free GEO/SEO audit reviews your technical foundation, your Google visibility, and your presence in AI search, summarized clearly on a single page, including the three actions with the biggest impact.

Too little time for the self-check? Request your free GEO/SEO audit and let us review your website for you.