tip Berlin: Digitalizing a City Magazine

Background

Today a city magazine thrives on traffic figures and digital revenue. tip Berlin wanted to present and manage large volumes of data cleanly, grow revenue through increasing reach, and unite many functions under one roof.

What we did

We built the platform with a broad range of features: web shop, subscriptions, prize competitions, classified ads, display advertising and editorial articles. Added to this are account management and an end-to-end ordering process. We solved the presentation and management of large data volumes in a way that lets the editorial and sales teams work with it performantly.

Result

Rising traffic figures drive revenue, and many revenue models run through a single shared platform.