Analytics and Tracking Setup
No valid data, no valid decisions. Many setups run fine technically but measure the wrong things: duplicate events, lost campaign sources, missing conversions and a consent management that doesn't hold up to data protection requirements. On that basis you optimize blindly and waste budget.
We build your tracking so the numbers are right. We implement GA4, Segment, Mixpanel or custom DataLayer concepts, GDPR-compliant, with clean consent management, complete event documentation and tests before go-live. That way you measure what you really want to steer.
How we work
We start with a tracking concept that clearly defines your KPIs, events and conversions. This is followed by the technical implementation via a structured DataLayer and the consent setup. Before go-live we check every event in a QA run and validate the data against the actual user actions.
What you get
- Tracking concept with KPIs, events and conversions
- Technical implementation via DataLayer
- GDPR-compliant consent setup
- QA of every single event
- Data validation before go-live
- Complete event documentation
Technologies
