Website Relaunch
A relaunch is more than a new design, it's a migration, and every migration can go wrong. The most common mistake: URL structures change without a redirect strategy, organically built SEO equity is lost, content is transferred incompletely.
We move content, URLs, and SEO equity into the new system in a structured way. That way you keep your visibility and gain a modern foundation instead of starting from scratch.
How we work
First we take stock of what exists: all content, all URLs, the relevant ranking signals. From that we create a clean content mapping that assigns every old page to a new target address. On that basis we develop a well-thought-out redirect strategy and migrate the content in a controlled way. Before go-live we work through a documented checklist and accompany the rollout step by step.
What you get
- Complete content mapping
- Well-thought-out redirect strategy
- Structured migration of content and URLs
- Preservation of existing SEO equity
- Documented go-live checklist
- A rollout plan that also convinces stakeholders without a technical background
