Gerolsteiner stands for mineral water from the Vulkaneifel region and is one of Germany's best-known beverage brands. yes!devs is the brand's central technical partner for its digital presence.
Background
Gerolsteiner wanted to move its brand presence to a modern, decoupled architecture. Editorial and marketing teams needed full control over content without waiting on development for every change. At the same time, inventory management and sustainability data from SAP were to flow cleanly into the digital world, along with the addition of a dedicated shop.
What we did
We rebuilt the corporate website as a headless setup. Contentful delivers the content, and a Next.js frontend renders it quickly and in a search-engine-friendly way. The SAP integration brings product and sustainability data directly into the system. For direct sales, we implemented a shop, and for activations such as Parookaville we delivered dedicated campaign pages that can be rolled out quickly and in a campaign-driven way.
Collaboration
yes!devs supports Gerolsteiner as a dedicated point of contact for digital topics on a retainer basis. We implement new requirements on an ongoing basis rather than breaking them down into individual projects.
Technologies
