For one TKKG episode, fans were able to join the investigation themselves for the first time. yes!devs developed the chatbot that brought the mystery to the smartphone, via WhatsApp and Facebook Messenger.
Background
Making an audio drama interactive is uncharted territory. The fans were to be actively involved in solving the case, the four detectives were to come across as personal and approachable, and all of this within a tight time frame.
What we did
We developed a custom chatbot that brings the gaming experience to the smartphone. In the technical consulting, we assessed feasibility and supported the account verification for Facebook and WhatsApp. Personalized texts, images and audio files across several channels made the detectives tangible.
Result
Completed in eight weeks, with over 12,000 young participants and multiple awards, including the Prix Europa, the Comm Award, the ADC and the Radio Advertising Award.
Technologies
