CRM and ERP Integration
Salesforce, HubSpot, SAP, Microsoft Dynamics: your business systems are full of data that your digital channels never see. The result is manual CSV exports, outdated master data and wrong segments. Sales, marketing and accounting work with different truths, and every bit of manual work costs time and creates errors.
We connect your business systems bidirectionally with your digital channels: leads from the web land directly in the CRM, the customer status from the ERP shapes the web experience, transactions update accounting in real time. This creates a seamless data flow without manual intermediate steps.
How we work
We first analyze your systems, the relevant data objects and the direction of the data flow. On that basis we build a robust sync logic with clear conflict resolution that decides which system takes the lead when there are contradictions. We set up error handling so that individual faulty records never block the entire process, and we add monitoring and alerting for ongoing operations.
What you get
- Analysis of the systems and data objects
- Bidirectional synchronization in real time or at intervals
- Conflict resolution with defined lead logic
- Robust error handling per record
- Monitoring and alerting on anomalies
- Documentation of the integration logic
Technologies
