Brands reach their customers directly in the messenger, with open rates that email marketing can only dream of. yes!devs builds the WhatsApp campaigns behind it: from the digital advent calendar to gamification activations at the point of sale.
Background
Reach through traditional channels is becoming more expensive and less precise. Brands want to activate their target audience where it spends time every day, engage it playfully and stay cleanly within the bounds of the GDPR.
What we did
Digital advent calendar: over 24 days, a door opens daily in the WhatsApp chat, with personalized surprises, exclusive offers, quizzes, games, surveys and contests. Shop links and POS activation bridge the way to sales, and segmentation happens directly in the chat. Delivery runs on a scheduled and automated basis, hosted in Germany.
Gamification at the POS: for in-store activations, we implement interactive formats such as a scavenger hunt. Users start via QR code in the store, answer quiz questions about the brand and the product range, and collect points with correct answers that increase their chances of winning. Online and offline mesh together.
Result
Campaigns in this format achieve open rates above 90 percent, click rates above 50 percent and unsubscribe rates below 5 percent over the full runtime. In an advent calendar campaign for a major grocery retailer, over 30,000 people took part every day.
Technologies
